About Us

The mission of Swanson Christian Products is to develop, manufacture, import, market, and export inspirational products of eternal value which point people to God in their daily lives and witness. Our core purpose is to partner with you in spreading God’s Word throughout the world.
swanson family photo for swanson christian products


Swanson Christian Products is a part of Swanson Companies in Middle Tennessee which includes four generations and multiple businesses from real estate and construction to clay earrings

SCP is also a member of the Christian Retail Association.

Swanson Companies logo

If you are visiting us for the first time, we hope that you catch this vision and find the products that you are looking to place in your customer’s hands. As you look through our vast product selections with over 3000 products, you will see a blend of traditional favorites along with trendy new-themed products. We look forward to partnering with you… and once again, please know that we consider it a privilege to serve with you.

Adam and Joanna Swanson CEO of Swanson Christian Products

Adam & joanna Swanson



Adam Swanson

Our mission is to make the name of God known. Our grandfather started this company in 1935 with Deuteronomy 6:5-8 in mind, and we continue to create products by God’s grace to remind and share the good news of Jesus Christ, Savior of the world. 


operations manager

carmel tritschler

Carmel gives her heart and daily life for this mission to make the name of God known and share the Gospel through products of eternal value. She has two children, one of which is the accounting manager in Swanson Christian Products! 

Swanson christian products manager carmel and tom tritschler

carmel & tom tritschler